Welcome to Achieving the Holy Grail of Marketing

Inspirational commentary on modern day marketing - learning from those that are achieving breakthrough success and those who are failing.

Over the past nine years of teaching MBA and undergraduate Marketing courses at Fordham and Seton Hall Universities, I have developed a framework for achieving modern day marketing success which I refer to as achieving the "Holy Grail of Marketing."

My goal for this newsletter is to inspire anyone who is accountable to a marketing budget (big or tiny) how they can be successful by using this core operating system.

I am writing a book titled, Achieving the Holy Grail of Marketing on this topic. Learn more about my book at www.achievingtheholygrailofmarketing.com.

So, what is the “holy grail of marketing” and how can this newsletter help you?

The Holy Grail of Marketing is a practical approach to achieving modern day marketing success. It is about reaching the Right person with the Right message at the Right time within the Right environment, all leading to the Right outcome. With today's marketing landscape changing at breakneck speed with several new marketing technologies emerging daily, my newsletter will provide a framework to help you be successful.

This newsletter will delve into examples of brands that are achieving amazing success as well as brands that are not getting it right. I encourage your input and feedback. We will celebrate and analyze what’s working and learn from what’s not in real time! My newsletter will come to you bi-monthly on Monday mornings.

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