Advertisers are catapulting their brands during the 2024 Paris Summer Olympics

Achieving the Holy Grail of Marketing

The Olympics offers brands a significant boost to brand awareness with positive brand association.  I recently returned from a wonderful trip to France with my wife which inspired me to write this post.

Nike, Air France, Samsung and LVMH are some of the top brands sponsoring this year’s Paris 2024 Summer Olympics. 

However, advertisers do not always have to spend huge budgets during the Olympics to gain success. Brands can also cash in on the Olympics hype by creating timely online campaigns.

LVMH introduced a mesmerizing video that highlights the grandeur of both the games and the brand itself along with their unique craftsmanship eventually leading to the reveal of the LV trunk that houses the medals for the Paris 2024 Olympic and Paralympic Games.

In addition to their involvement in creating trophies and trunks, LVMH has also announced partnerships with athletes in various sports. They have also been honoring these athletes on their social media channels. 

LVMH is achieving the holy grail of marketing through aligning their brand ethos with all aspects of the 2024 summer Olympics!